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Susan Spaulding’s entrepreneurial mindset and decades’ long marketing career has helped business owners, executives, and C-suite leaders uncover market driven opportunities that lead to great outcomes.

Susan knew that the “silver tsunami” of retiring Baby Boomers meant that millions are asking some tough questions: What do I do after I retire? How can I prepare my business for a successful hand-off? Can I reinvent my career?

Drawing on her unique understanding of the Boomer generation and their drive to do retirement differently, Susan created Recalibrate for Life 2.0 and the Transition Navigation System. Both offer powerful, streamlined processes to help exiting leaders create a plan, both for the businesses they are leaving and the new lives they hope to create for themselves.

Susan’s 30-plus year career in marketing and management consulting brings together her hallmark curiosity about how things work and her savvy on human behavior. She leverages insights, ideas, and strategies for helping others to create an exciting future for themselves and their businesses.

Her expertise and experience offers top leaders strategic paths for navigating the challenges of leaving behind a business, creating a new future, and finding success in Life 2.0. By offering an innovative system for engineering a successful transition, Susan has helped clients all over the world recalibrate for success.

She lives and works in Kansas City where she consults on business strategies, coaches C-suite executives, and writes about the dynamic trends in business growth and leadership transitions.


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Suggested interview questions

  • What Corporate Executives are facing as they exit
  • What Business Owners are facing as they exit
  • How Companies should navigate leadership transitions
  • How to identify your personal and professional (not financial) assets that can then help prioritize interests
  • How to build relationships that will lead to new opportunities
  • How to craft your own brand promise
  • How to start Life 2.0 with small scale experiments